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Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.
As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.
In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.
1. Not taking enough photos
In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.
2. Going overboard with the uploads
It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.
Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.
3. Avoid close-ups
Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.
4. Look out for mirrors and reflections and other distractions
If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.
And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.
5. Don’t settle with your first shots
The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.
Most potential buyers for your home will have their first impression on the internet in the form of a photo gallery of your home. Therefore it’s essential to have quality photos that show off the size and features of both the interior and exterior of your house.
As smartphones are equipped with ever-improving built in cameras, taking decent photos of your home has never been easier. However, there are still a few basic photography techniques that you should keep in mind to get the best results.
In this article, we’ll give you some tips on shooting professional-looking photos of your home that will leave a good impression on potential buyers.
Lighting matters most
It may seem like most cameras these days adjust the exposure for poor lighting pretty well. However, if you’re taking photos in a dimly lit house, you can’t depend on your camera to fix the problem. When your camera or smartphone automatically adjusts the brightness of a photo you’re really losing photo quality.
You might have noticed pictures that appear grainy or pixelized. That is often because the photographer didn’t have enough light and allowed the camera to adjust. For best results, take photos in your home when the sun is high, open up the blinds and curtains, and turn on some ambient light in the room. A well-lit home looks much more inviting in photos than a dark one.
There’s only one other lighting tip you’ll need for taking quality photos of your home, and that’s to never use flash. Phone camera flashes can be good in a pinch if you’re not concerned with how a photo is going to look. But, it if you’re trying to take nice photos of your home a smart phone flash will likely ruin your photos. It will create a glare on any number if surfaces in your home and it will create an unnatural white-colored light that is typically unflattering.
Where you stand is important
You want to show off all of the features of your home, but you don’t want to have hundreds of photos in your gallery. To achieve this, it’s best to stand in a corner or against a wall to fit as much as possible into the frame.
Avoid holding the camera up over your head or kneeling down. Typically, when we see a home we see it from eye-level. Photos that are taken from a perspective that is unnaturally high up or low to the ground will appear strange and foreign to someone who is unfamiliar with your home.
Take a ton of photos
One of the most common pieces of advice amateur photographers receive is to shoot as many photos as they can. This helps you for two reasons. First, the more photos you take the more likely it is that there will be a few great shots. Second, shooting a lot of photos and then reviewing your work is the best way to learn what looks good and what doesn’t.
In a time where digital memory is cheap, there’s no reason to be economical with the number of photos you take.